Enhance Your Web Credibility and Conversion Rate By Using Trust Seals

Everyday there are literally thousands of new internet users online. In spite of the fact that more and more people are making purchases using the internet, a great deal of consumers are still concerned about the process and because of that are afraid to shop with the internet. Consumers today are smarter, more savvy and safer about what can put them in danger. Online customers must be absolutely positive that their personal information is safe and secure and that their privacy is guaranteed under any circumstances.

Increasingly, it is the responsibility of internet merchants to provide a secure and safe place for their customers to make purchases. Websites that are reliable and ethical can not only provide their customers with fantastic products and services, but also build the trust they have got in the process of online purchasing. By implementing a trust seal program on their sites, online merchants have the chance to build customer trust and enhance website credibility. Trust seals can increase conversion rates and sales by 15% or more.

As a website owner, one of your most important assets is the trust and credibility your website puts across to customers and potential customers. It might seem like a minor thing, but if visitors trust you and your website, they will more likely make purchases, and the more credibility you have, the more sales you’re going to make. The bottom line is, site integrity pays. It’s a proven fact that putting trust marks or trust seals on a website and providing third party verification of your site’s credibility will convert to better sales.

Trust seals or trust marks come in different forms and from a variety of companies, but commonly you’ll find seals in one of three categories:

Privacy Seal:A privacy verified seal is awarded to websites with a privacy policy that meets the specifications and standards described by the third party. Executing a privacy policy and following it is a vital part of creating customer trust. Privacy policies usually give a promise that private and personal information won’t be exchanged, sold or transferred for any reason, that customers will not get continual e-mail correspondence from the company without their authorization, and that information will not remain on file for longer than a prearranged time frame.

Business Seal:For this seal, the company’s address is confirmed and verified through United States or Global Priority Mail, as is the company’s customer service phone number and e-mail address. In general, qualifying for this particular security seal requires a URL, business address, company name, and support/business e-mail and phone numbers. Most trust seal companies also require a managing member of the applying company to provide a valid address, phone number and e-mail address to be awarded a business verified seal.

Security Seal:Regarding a company’s privacy policy and SSL certificate, placement of this particular seal documents a Website’s security. Websites that are awarded a security verified seal have had their SSL certificate as well as the security of their customer check in and out pages verified and confirmed along with meeting the specifications and standards of the other trust seals mentioned here.

Third party verification and trust seals will help change the trepidation that many consumers feel about whether or not they can trust sites with their vital and private information. Website authenticity and validity can make a huge difference in sales and conversion rates. The objective of trust seal programs and third party verification is to help valid and trustworthy online merchants to build the web credibility they need in order to make their business a success.

http://www.articlebiz.com